GENDER NEUTRAL LONDON FASHION WEEK TO LAUNCH WITH DIGITAL PLATFORM

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GENDER NEUTRAL LONDON FASHION WEEK TO LAUNCH WITH DIGITAL PLATFORM

British Fashion Council today announces that for the next twelve months all London Fashion Weeks will merge womenswear and menswear into one gender neutral platform, to allow designers greater flexibility. For this June, London Fashion Week, will take a new form, as a digital-only platform in light of the current environment, and will run from 12th June 2020 through the time period of former London Fashion Week Men’s. « Many of our businesses have always embraced London Fashion Week as a platform for not just fashion but for its influence on society, identity and culture. By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future. »

London Fashion Week June 2020 will put storytelling at its heart and give a voice to British fashion businesses and creatives, allowing them to tell their stories in these extraordinary times by tapping into London’s cultural zeitgeist and highlighting its position as a global multi-cultural city. COM, INC, LAVAZZA, LetsBab, Mercedes-Benz, The May Fair Hotel and TONI&GUY, BFC has engaged a number of digital pioneering brands, including Amazon Launchpad, Facebook, Google, Instagram, JOOR, ORDRE/ORB360 and YouTube, who will all be activating content in unique ways, helping British designer businesses reach new public and trade audiences.

Find out more at londonfashionweek.co.uk

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